Privacy policy

Data protection

We have written this privacy policy (version 06.03.2020-111252964) in order to explain to you, in accordance with the provisions of General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and which decision options you have as visitors to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and saved, including on this website.

If you visit our website as you are now, our web server (the computer on which this website is stored) automatically stores data such as

• the address (URL) of the website accessed
• browser and browser version
• the operating system used
• the address (URL) of the previously visited page (referrer URL)
• the host name and the IP address of the device from which it is accessed
• date and time

in files (web server log files)..

Usually, web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behaviour.

Cookies

Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

It is important to recognise one thing: Cookies are really useful. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites. Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Value:GA1.2.1326744211.152111252964-9
Intended use: Differentiation between website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What are the different types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user places a product in the shopping cart, then surfs on other pages and only checks out later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Performance cookies

These cookies collect information about user behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and behaviour of the website in different browsers.

Functional cookies

These cookies improve user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to deliver customised advertising to the user. This can be very practical, but it can also be very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If, as a general rule, you do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. The best thing to do is to search for the instructions in Google using the search terms "Delete cookies Chrome" or "Deactivate cookies Chrome" in the case of a Chrome browser.

What about my data protection?

The so-called "cookie guidelines" have been in place since 2009. They stipulate that the storage of cookies requires your consent. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in § 96 para. 3 of the Austrian Telecommunications Act (TKG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments pf the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism ”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the submission of a form or comments in the blog, will be collected by us together with the time and the IP address, used only for the specified purpose, kept safe and not passed on to third parties.

We therefore use your personal data only for communication with visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behaviour.

If you send us personal data by email – and thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by unencrypted email.

Rights under the General Data Protection Regulation

Pursuant to the provisions of the GDPR and the Austrian Data Protection Act (DSG) , you have the following basic rights:

• Right to rectification (Article 16 of the GDPR)
• Right to erasure ("right to be forgotten") (Article 17 of the GDPR)
• Right to restriction of processing (Article 18 of the GDPR)
• Notification obligation regarding rectification or erasure of personal data or restriction of processing (Article 19 of the GDPR)
• Right to data portability (Article 20 of the GDPR)
• Right to object (Article 21 of the GDPR)
• Right not to be subject to a decision based solely on automated means — including profiling (Article 22 of the GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which is the Austrian Data Protection Authority, whose website you can visit at https://www.data-protection-authority.gv.at/.

Evaluation of visitor behaviour

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the data collected is usually anonymous and we cannot infer your identity from your behaviour on this website.

You can find out more about your options for contradicting this evaluation of the visit data in the following privacy policy.

TLS encryption with https

We use https to transfer data securely on the internet (Data protection by design Article 25 para. 1 of the GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the internet, we can ensure the protection of confidential data. You can recognise the use of this data protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

Analysis tool Matomo

This website uses the open-source web analysis service Matomo. Matomo uses technologies that make it possible to recognize the user across multiple pages with the aim of analyzing the user patterns (e.g. cookies or device fingerprinting). The information recorded by Matomo about the use of this website will be stored on our server. Prior to archiving, the IP address will first be anonymized.

Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR. This consent can be revoked at any time.

IP anonymization

For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that it is no longer clearly assignable to you.

Google Maps privacy policy

We use Google Maps from Google Inc. on our website (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google Maps, we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet map service from Google Inc. With Google Maps, you can search for exact locations of cities, sights, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To show users how to get to the location, map sections of a location can be integrated into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see where we are based at a glance. The route description always shows you the best or fastest way to get to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to offer its full service, the company must record and store data about you. This includes, among other things, the search terms entered, your IP address and your latitude and longitude coordinates. If you use the route planner function, the starting address you enter is also saved. However, this data is stored on the Google Maps website. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google primarily uses this data to optimise its own services and to provide individual, personalised advertising for you.

The following cookie is set in your browser as a result of the integration of Google Maps:

Name: NID
Value:188 = h26c1Ktha7fCQTx8rXgLyATyITJ111252964-5
Intended use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the details included in the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

Where is the data stored and for how long?

The Google servers are located in data centres around the world. Most of the servers are located in America. For this reason, your data is increasingly being stored in the USA. Here you can read exactly where the Google data centres are: https://www.google.com/about/datacenters/inside/locations/?hl=en

Google distributes the data on various data carriers. This means that the data can be called up more quickly and is better protected against any manipulation attempts. Each data centre also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyses the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. The company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic delete function for location and activity data introduced in 2019, information for location determination and on your web/app activity – depending on your decision – is either saved for 3 or 18 months and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location from being recorded, you must pause the "Web & App Activity" section in your Google account. Click "Data & personalisation" and then click the "Activity controls" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on the browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If, as a general rule, you do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow it or not.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about data processing by Google, we recommend the company's own privacy policy https://policies.google.com/privacy?hl=en.

Google Fonts privacy policy

We use Google Fonts on our website. These are fonts from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

You do not have to log in or enter a password to use Google Fonts. What's more, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google LLC make available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google Fonts are automatically optimised for the web and this saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Errors of this kind can partially distort text or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as nicely and consistently as possible.

What data does Google store?

When you visit our website, the fonts are downloaded via a Google server. This external call transfers data to the Google server. This is also how Google recognises that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. Incidentally, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures allow Google to determine how well the individual fonts are received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should also be borne in mind that with every Google Font request, information such as language settings, IP address, the version, screen resolution and name of the browser are also automatically transferred to the Google server. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

Where is the data stored and for how long?

Google stores requests for CSS assets on its servers, which are mainly located outside the EU, for one day. This enables us to use the fonts using a Google stylesheet. A stylesheet is a format template that you can use to change the design or font of a website quickly and easily.

The font files are saved by Google for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=en&tid=111252964. In this case, you can only prevent data storage by not visiting our website.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of fonts and get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=111252964. Although Google deals with data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get extremely precise information about stored data from Google.

You can also find out which data is collected by Google and what this data is used for athttps://www.google.com/intl/en/policies/privacy/.

Google Analytics privacy policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following section, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyse the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behaviour. These can include the following reports:

• Audience reports: Audience reports enable us to better familiarise ourselves with our users and know more precisely who is interested in our service.
• Advertising reports: Advertising reports enable us to analyse and improve our online advertising more easily.
• Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
• Behaviour reports: This is how we learn how you interact with our website. We can track how you got to our site and which links you click.
• Conversion reports: Conversion is a process whereby you perform a desired action based on a marketing message. For example, if you change from a simple website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. We aim to increase our conversion rate with this approach.
• Real-time reports: This enables us to always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We know thus very exactly, what we must improve to our Website, in order to offer you optimum service. The data also helps us carry out our advertising and marketing measures in a more customised and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. Google Analytics uses this to identify you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All collected data is saved together with this user ID. This means it is only possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions include all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve it. Exceptions can occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value:2.1326744211.152111252964-5
Intended use: By default, analytics.js uses the _ga cookie to save the user ID. It generally serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152111252964-1
Intended use: This cookie is also used to distinguish website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: No information
Intended use: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended use: This cookie can track your behaviour on the website and measure its performance. The cookie is updated every time data is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Intended use: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Intended use: This cookie is used to determine new sessions. The cookie is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Intended use: This cookie is used to set new sessions for returning visitors. This is known as a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of visitor traffic to our website. This means that the cookie stores information on where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Intended use: The cookie is used to save user-defined user data. The cookie is updated every time data is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.

Here is an overview of the most important data that is collected with Google Analytics:

Heat maps: Google creates so-called heat maps. Heat maps show exactly which areas you click on. This is how we get information about where you are on our site.

Session length: Google session length is the time that you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is what happens when you only view one page on our website and then leave our website.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear identification is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: Technical information includes your browser type, your internet provider or your screen resolution.

Source: Google Analytics is (and we are) interested in which website or which advertising you came to our site from.

Other forms of data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding things to your favourites. The list does not claim to be exhaustive and is only meant to provide a general orientation for data storage by Google Analytics.

Where is the data stored and for how long?

Google has its servers spread around the world. Most of the servers are located in America, meaning your data is usually stored on American servers. Here you can read exactly where the Google data centres are: https://www.google.com/about/datacenters/inside/locations/?hl=en

Your data is spread across various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data centre has appropriate emergency programs in place for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data. We have five options for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can use browser add-ons for deactivating Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en. Please note that this add-on only disables data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111252964. We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Facebook Pixel privacy policy

We use the Facebook Pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook Pixel is a section of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook Pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Facebook then deletes this data again. The data we collect is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and logged in, a visit to our website is automatically attributed to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook Pixel, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have enabled personalised advertising) can see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

Below we will show you the cookies that were placed on a test page by integrating Facebook Pixels. Please note that these are only example cookies. Different cookies are set depending on how users interact with our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6111252964-7
 Intended use: Facebook uses this cookie to display advertising products.
 Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Intended use: This cookie is used to ensure that Facebook Pixel works properly.
 Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111252964-3
Value: Name of the author
Intended use: This cookie stores the text and the name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL of the author)
Intended use: This cookie stores the URL of the website in a text field that the user enters on the website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Email address of the author
Intended use: This cookie stores the email address of the user, if they have given it on the website.
Expiry date: after 12 months

Note: The above cookies refer to individual user behaviour. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising athttps://www.youronlinechoices.com/uk/your-ad-choices. You have the option to deactivate or activate providers there.

If you want to learn more about Facebook's data protection, we recommend the company's own data guidelines at https://www.facebook.com/policy.php.

Google Tag Manager privacy policy

For our website we use the Google Tag Manager from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). This Tag Manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organisation tool with which we can integrate and manage website tags centrally via a user interface. Tags are small sections of code that, for example, track your activities on our website. For this purpose, JavaScript code sections are inserted in the source text of our page. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the Manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager from Google Inc. for our website?

As the saying goes – organisation is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and anyone interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools show us what interests you most, where we can improve our services and who we should show our offers to. And for this tracking to work, we have to integrate appropriate JavaScript codes into our website. In principle, we could incorporate each code section of the individual tracking tools into our source code separately. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep all our tags orderly.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data is captured by the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, the situation is very different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, a variety of data about your web behaviour is usually collected, saved and processed with the help of cookies. For this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymised data from us. However, this only applies to the use of our Tag Manager and not your data that is stored in the code sections. We enable Google and others to receive selected data anonymously. We thus consent to the anonymous disclosure of our website data. Despite extensive research, we have been unable to find out exactly which summarised and anonymous data are forwarded. In any case, Google deletes all information that could identify our website. Google summarises this data along with hundreds of other pieces of anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimised based on the information collected.

Where is the data stored and for how long?

If Google stores data, then this data is stored on its own Google servers. These servers are spread around the world. Most of the servers are located in America. You can read exactly where the Google data centres are at: https://www.google.com/about/datacenters/inside/locations/?hl=en

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111252964. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/.

Privacy policy newsletter

When you sign up for our newsletter, you submit the above-mentioned personal data and give us the right to contact you by email. We use the data saved as part of the newsletter registration exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data that was saved when you subscribed to the newsletter.

MailChimp privacy policy

Like many other websites, we use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp, we don't have to install anything and can still draw from a pool of really useful functions. We will go into more detail below about this email marketing service and inform you about the most important data protection aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available over the Internet – on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run one-off campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (transmitted at a predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

We generally use a newsletter service so that we can keep in touch with you. We want to tell you what's new with us or what attractive offers we have in our program. We are always looking for the simplest and best solutions for our marketing measures. And that's why we chose MailChimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This way we can design interesting and beautiful newsletters in a short time. With the design templates on offer, we design each newsletter individually; and thanks to the "responsive design", our content is displayed legibly and beautifully on your smartphone (or other mobile device).

With tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This enables us to react if necessary and improve our offer or our services.

Another advantage is MailChimp's “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers, thus saving on storage space. In addition, the maintenance outlay is significantly lower.

What data does MailChimp store?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you subscribe to our newsletter via our website, confirm your membership to a MailChimp mailing list via email. To ensure MailChimp can also prove that you have registered with the "list provider", the date of registration and your IP address are saved. MailChimp also stores your email address, your name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating the newsletter).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of customers, so that more relevant content and targeted advertising can be provided.

So-called “web beacons” (small graphics in HTML emails) enable MailChimp to determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. We receive statistical evaluations and see exactly how well our newsletter was received by you. This way, we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This makes it possible to technically optimise shipping or determine the location (country) of the recipient, for example.

The following cookies can be set by MailChimp. This is not a complete cookie list, but rather a selection of examples:

Name: AVESTA_ENVIRONMENT
Value: Prod
Intended use: This cookie is necessary to provide the MailChimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date: after the end of the session

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111252964-3
Intended use: The cookie is used to distinguish a person from a bot. This makes it possible to create secure reports on the use of our website.
Expiry date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Intended use: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment process safely and easily. For this, the user is identified anonymously on the website.
Expiry date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045111252964-9
Intended use: We could not find out any more information about the purpose of this cookie
Expiry date: after one year

Sometimes it can happen that you open our newsletter for better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies on its own website (small text files that store data on your browser). Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp, and we have no influence on it. You can find out exactly how and why the company uses cookies in MailChimp's "Cookie Statement" (at: https://mailchimp.com/legal/cookies/).

Where is the data stored and for how long?

Since MailChimp is an American company, all data collected is also stored on American servers.

The data remains permanently stored on MailChimp's servers and is only deleted when you request it. You can have your contact details deleted by us. For us, this permanently removes all your personal data and anonymises it in the MailChimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed, and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact details from all related integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time by clicking on the link at the bottom of the email you receive. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works somewhat differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If, as a general rule, you do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow it or not.

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=111252964. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (Privacy) can be found athttps://mailchimp.com/legal/privacy/.

Google AdSense privacy policy

We use Google AdSense on this website. This is an advertising program from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google AdSense, we can display advertisements on this website that fit our topic. We offer you advertisements that ideally represent real added value for you. In the course of this Google AdSense privacy policy, we will explain to you why we use Google AdSense on our website, which data from you is processed and stored and how you can prevent this data storage.

What is Google AdSense?

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Google uses your interests or user behaviour and our offer to check which advertisements are suitable for our website and for our users. At this point, we would also like to mention that we are not responsible for the selected advertisements. All we do is offer our website as an advertising space. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. That means the ads adapt to your device depending on whether you visit our website from your smartphone, PC or laptop.

Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and effort. Basically, we're never done working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That's why we chose ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that fit our topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content and offers on our website. Then the content of the advertisements is adjusted and presented on the website. In addition to the content overlap between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way, you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

Among other things, cookies are used so that Google AdSense can display personalised advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies should enable better advertising. The cookies do not contain any data that personally identifies you. However, it should be noted that Google does not consider data such as “pseudonymous cookie IDs” (name or other identifying characteristics to be replaced by a pseudonym) or IP addresses to be personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (which is always the case when you see an ad), every click and every other activity that leads to the Google AdSense server being accessed. If the browser accepts the cookie, it will be saved there.

Third-party providers may place and read cookies in your browser as part of AdSense or use web beacons to store data that they receive when the ad is displayed on the website. Web beacons are small graphics that perform a log file analysis and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behaviour on our website. This includes:

• Information on how you respond to an ad (clicks, impressions, mouse movements)
• Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing the same ad multiple times.

Google analyses and evaluates the data on the advertising material displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising it offers. This data is not linked to personal data that Google may have about you through other Google services.

Below we outline cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only Google AdSense installed:

Name: uid
Value: 891269189111252964-8
Intended use: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Intended use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Intended use: This cookie is stored under the domain track.adform.net. It stands for Client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and help improve reports on campaign performance.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU111252964-1
Intended use: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after you're shown or after you click the advertisement. This makes it possible to measure how well an advertisement is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Values: not specified
Intended use: "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is stored under the domain doubleklick.net.
Expiry date: after 1 month

Name: CT592996
Value:733366
Intended use: The cookie is stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
Expiry date: after one hour

Note: This list cannot claim to be complete, since experience has shown that Google keeps changing the choice of its cookies.

Where is the data stored and for how long?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually stores the data collected with a unique ID on your browser. The unique IDs stored in cookies are used, for example, to ensure personalised advertising. If you are logged in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that Google stores for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If, as a general rule, you do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, just the personalised advertisements.

If you have a Google account, you can deactivate personalised advertising on the website https://adssettings.google.com/authenticated. You will still see ads here, too, but they will no longer be adapted to your interests. However, ads are still displayed based on a few factors, such as your location, browser type, and search terms used.

You can also find out which data is collected by Google and what this data is used for at https://www.google.com/intl/en/policies/privacy/.

Google Ads (Google AdWords) conversion tracking privacy policy

As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products and services. In doing so, we want to draw more people's attention to the high quality of our offers on the internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google LLC. We are convinced of the quality of our offering and want as many people as possible to get to know our website. Google Ads offers the online best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.

But what is actually a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads advertisement. For example, we can use this tool to see whether products are being bought, services are being used, or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offering on other websites. The aim is to have our advertising campaigns only really reach those who are interested in what we offer. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a given device and then carry out a conversion. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt the advertising even more to your individual needs.

What data does Google Ads conversion tracking store?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyse certain user actions. If you now click on one of our Google Ads, the "conversion" cookie is saved on your computer (usually in the browser) or mobile device by a google domain. Cookies are small text files that store information on your computer.

Here is data on the most important cookies for Google's conversion tracking tool:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111252964-3
Intended use: This cookie saves every conversion you make on our site after you come to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Intended use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google will recognise that you have found us through our Google Ads campaign. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible for other cookies to be used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various pieces of campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received.

Where is the data stored and for how long?

At this point, we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you will block the conversion tracking. In this case, you will not be taken into account in the tracking tool statistics. You can change the cookie settings in your browser at any time. This works a little differently for every browser. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If, as a general rule, you do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, just the personalised advertisements.

In keeping with its certification for the EU-US Privacy Shield framework, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to know more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=en.

Embedded social media elements privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that depict these elements, data is transferred from your browser to the relevant social media service and stored there. We do not have access to this data.
The following links lead you to the pages of the respective social media services, where it is explained how they handle your data:

• Instagram data policy: https://help.instagram.com/519522125107875
• For YouTube, the Google privacy policy applies: https://policies.google.com/privacy?hl=en
• Facebook data policy: https://www.facebook.com/about/privacy
• Twitter privacy policy: https://twitter.com/en/privacy

YouTube privacy policy

We have integrated YouTube videos on our website. This way, we can show you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. A variety of data is transferred as part of this process (depending on the settings). Google is responsible for the entire data processing process and therefore Google's data protection policy also applies.

Below we want to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, there can be no shortage of interesting videos. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information like browser type, screen resolution or your internet provider. Additional data can include contact details, any ratings, content sharing via social media or adding to your favourites on YouTube.

If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. We show cookies that are set without a registered YouTube account. We also show cookies that are set with a registered account. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y111252964-1
Intended use: This cookie registers a unique ID in order to save statistics of the viewed video.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
 Value:95Chz8bagyU
 Intended use: This cookie tries to estimate the bandwidth of the user on our website (with a built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7111252964-
Intended use: This cookie is used to create a profile of your interests. The data is used for personalised advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorised attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile about your interests. This data helps to display personalised advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Intended use: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by clearly identifying your browser and your device. It is used to create a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI111252964-
Intended use: This cookie saves your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our website.
Expiry date: after 3 months

Where is the data stored and for how long?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. You can read exactly where the Google data centres are located at: https://www.google.com/about/datacenters/inside/locations/?hl=en Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation attempts.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from "My activity", photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you're not signed into a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

You can, in principle, delete data in the Google account manually. With the automatic delete function for location and activity data introduced in 2019, information is either saved for 3 or 18 months and then deleted – depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If, as a general rule, you do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to learn more about how data is handled, we recommend the company's own privacy policy https://policies.google.com/privacy?hl=en.

YouTube subscribe button privacy policy

We have integrated the YouTube subscribe button on our website. You can usually recognise the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" against a red background in white letters with the white "Play" symbol to the left of it. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting and exciting videos. With the built-in subscribe button, you can subscribe to our channel directly from our website without having to go to the YouTube website. We want to make it as easy for you as possible to access our comprehensive content. Please note that YouTube can save and process your data.

If you see a built-in subscription button on our page, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. The following four cookies were set in our test without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5111252964Y
Intended use: This cookie registers a unique ID in order to save statistics of the viewed video.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11125296495Chz8bagyU
Intended use: This cookie tries to estimate the bandwidth of the user on our website (with a built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, this gives YouTube information on how long you have been browsing our website, which browser type you use, which screen resolution you prefer or which actions you take.

YouTube uses this data, on the one hand, to improve its own services and offers; and, on the other hand, to provide analyses and statistics for advertisers (who use Google Ads).

Google reCAPTCHA privacy policy

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA, we can determine whether you really are a flesh-and-blood person and not a robot or other spam software. We understand spam to mean any electronically undesirable information that we receive without being asked. With traditional CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is enough to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to tick the box. You can find out exactly how this works and, more importantly, what data is used for this over the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when filling out forms on the Internet. A captcha service is a type of automatic Turing test that is designed to ensure that an action on the Internet is done by a human being and not a bot. In the classic Turing test (named after computer scientist Alan Turing), a person ascertains the distinction between a bot and a person. With captchas, the computer or a software program does the same. Classic captchas work with small tasks that are easy to solve for humans, but pose considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field "I am not a robot. And, with Invisible reCAPTCHA, even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyses your user behaviour. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people on our side. We don't want bots and spam software of any kind. That is why we are doing everything possible to protect ourselves and offer you the best possible user-friendliness. For this reason, we use Google reCAPTCHA from Google. This way, we can be fairly sure that we will remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you really are human. reCAPTCHA thus provides security for our website and subsequently also for you. For example, without reCAPTCHA it could happen that a bot registers as many e-mail addresses as possible when registering, in order to subsequently "spam" forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.

What data does reCAPTCHA store?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Instead, they are examples of data that we understand to be processed by Google.

• Referrer URL (the address of the page the visitor comes from)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to operate. Popular operating systems include Windows, Mac OS X or Linux)
• Cookies (small text files that store data in your browser)
• Mouse and keyboard behaviour (every action you take with the mouse or keyboard is saved)
• Date and language settings (which language and/or which date you have preset on your PC is saved)
• All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all possible data under one name)
• Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyses this data even before you click on the "I am not a robot" checkmark. With the Invisible reCAPTCHA version, you don't even have to check the box and the entire recognition process runs in the background. No detailed information on how much and what data Google stores is not available from Google.

The following cookies are used by reCAPTCHA: We refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111252964-8
Intended use: This cookie is set by the company DoubleClick (which also belongs to Google) to record and report a user's actions on the website when dealing with ads. In this way, the effectiveness of advertising can be measured, and appropriate optimisation measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Intended use: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can prevent a user from seeing the same ad more than once.
Expiry date: after 1 month

Name: ANID
Value: U7j1v3dZa1112529640xgZFmiqWppRWKOr
Intended use: We were unable to find out much information about this cookie. In Google's privacy, the cookie is mentioned in connection with "advertising cookies" such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored under the domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users, prevent credential fraud and protect user data from unauthorised attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy111252964zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID for collecting personal user settings for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc111252964-4
Intended use: As soon as you have checked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalised advertising. DV collects information in anonymous form and is also used to distinguish between users.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, since experience has shown that Google keeps changing the choice of its cookies.

Where is the data stored and for how long?

By inserting a reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website and language settings will be stored on the Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The various data protection regulations of Google apply.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. As a general rule, the data is automatically sent to Google as soon as you visit our website. To delete this data again, you must contact Google Support at https://support.google.com/?hl=en&tid=111252964.

If you use our website, you agree that Google LLC and its representatives may automatically collect, edit and use data.

You can find out more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google goes into more detail here about the technical development of reCAPTCHA, but there is no precise information about data storage and data protection-related topics there either. A good overview of Google's basic use of data can be found in the company's privacy policy athttps://www.google.com/intl/en/policies/privacy/.

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